We have already seen what importance the mobiles and tablets hold in the current era of technology and how these affect the internet world. The last few blogs have established the importance of mobile friendly websites which are the need of the hour. So we roughly know what the advantages are, what should be our future objectives and a few important tips for creating the mobile friendly websites. So considering that you already have your mobile friendly websites in place, what next? What efforts have been put into internet marketing and search engine optimization
? Once the mobile friendly websites
are in place, SEO is obviously the next logical step if you rely heavily on the internet to increase website traffic and visibility. SEO has a great positive impact on the business if done the right way. While creating strategies to get the SEO efforts right, mobile SEO should not be forgotten, considering the ever increasing usage of mobiles and tablets for browsing. There are a few pointers for you to get the mobile SEO right.
First and the foremost is the content. All are aware that content and the relevant keywords are paramount to SEO. So when it comes to mobiles, it is all the more essential that these are presented in the right manner since the mobile versions of the websites need to have precise yet quality content and information. So the content needs to be specifically designed for the mobile websites separately.
When it comes to the keywords, people might punch in different precise keywords than they do on the desktops and this needs to be understood by the companies. The content needs to be created accordingly. Getting the keywords right thus becomes the most vital element for mobile SEO since the keyword strategy for desktops and mobiles can significantly differ.
Then there is the viewing ability factor involved. There are a number of handheld devices on which people browse. The dimensions change and not all mobile optimized websites work well across all these platforms. So the websites need to be created keeping this in mind so that they look similar and work smoothly across all these platforms. User experience also counts and thus the website should be user friendly and great navigation wise.
Most importantly it is necessary to do your homework. It is very important to think from the viewer’s perspective which is what ultimately drives SEO. So a thorough research counts if you wish to get it right. There is not much of a difference really between mobile and desktop SEO. But there are these small things that need to be considered which can ultimately make a big difference. Keeping these in mind and taking the necessary steps accordingly will definitely help you in getting your mobile SEO right!