Google SEO Facts - Why Google is the King of Search Engines
· Video marketing is a trend that is getting a lot of attention these days. Video marketing through your social media channels is bound to get you a lot of positive outcome. Since videos are more convincing than the written word in case of for example testimonials, this is one trend that will work well for you in the coming year to accelerate your business.
· Chatbots continue to be an important part of digital marketing. This technology involves instant messaging to chat in real-time round the clock with the customers. These are responsive and provide prompt answers which the visitors always prefer and are satisfied with which will in turn have a positive impact on your business.
· Influencer marketing is catching up speed by the day. Influencers include celebrities, Instagram or YouTube stars, bloggers and journalists who can help spread the word about your business to a wider set of audiences who are relevant to your business. Tilting your digital marketing strategies towards these will definitely have a positive outcome for you.
· Voice search has become quite popular these days and will continue to be so with the advent of Alexa, Echo, Google home and your good old Siri. Digital marketing focuses your strategies to customize responses for these which can surely help your business well.
· Social Media stories have recently gained popularity and are incorporated by many. Snapchat, Instagram, Facebook and now even Youtube, all have this feature. Putting up captivating stories on a daily basis can help a great deal in customer engagement.
· Personalization is another strategy that gives assured positive results. Digital marketing strategies in this regard revolve around personalized content, products, emails etc depending on the purchase history, consumer behaviour and links clicked etc and incorporating these will definitely give your business a much needed boost.
These are some of the trends that we are looking at that will definitely help your business grow well in 2019. Better consumer experience will help a great deal in staying ahead of the competition and these are the trends that will help you well in that direction.