2021 was a year of updates by Google. There were quite a few updates and here is a look at them and how it could affect your website.
A small business like any other business needs to make sure that its potential market knows of its existence. With the alarming rate at which the competition seems to be growing with each passing day, businesses do not really have the time to grow slowly at their own slow pace. If you want to stay ahead and develop your product or services in tune with the fast paced market demand you need to act quickly.
SEO is not a ‘one size fits all’ strategy. It needs a specific understanding of a company’s goals and aims to create the right kind of strategies that will work well for them. If you want to maximize your digital presence, finding the right company to work on your SEO is very important. Read on to find some good tips to help choose the right company to boost your business online.
To put it in the most simple terms, Bounce rate in Google Analytics is the percentage of visits by users wherein the users leave your website from the landing page itself without browsing any further. There can be a number of reasons why a visitor might not want to go any further on your website.......
Video marketing is a trend that is getting a lot of attention these days. Video marketing through your social media channels is bound to get you a lot of positive outcome. Since videos are more convincing than the written word in case of for example testimonials, this is one trend that will work well for you in the coming year to accelerate your business.
For those who do not understand the antics behind the working of SEO and its importance, here is something to help you understand it in a better way. What do you do when you want to find a product or a service? Grab your phone and look it up on Google? How many options will you actually look at while you shortlist your product or service? .....
Once you have a fantastic website in place the next most important thing is getting digital marketing services to help grow your business further. Having a website in the current times is very important and even more important is marketing it on the digital platform to gain more exposure which will in turn help your business grow further. The online marketing place is very dynamic and helps your business achieve a lot more with the right strategies in place. Here are a few ways in which these services help your business.
An amazing looking website is not everything. A great design that will attract the attention of the people is only the start. There is a lot that goes into the making of a website that can attract a great deal of traffic. The design, the content, the navigational capabilities, the user friendliness and the like need to be perfect and completely in sync with each other so as ensure a website that is complete on all the fronts! So this is where web development services come in the picture and yes, these sure do attract huge traffic to the website.
Selecting the right web design company is as important as having the right marketing team in place in today’s digitally competitive world. Your presence on the internet is paramount if you want to stay ahead in the competition. A good web designing company is a must in order to ensure that you are at the top of your game. There are a number of web designing companies that keep on coming up every single day. You should ideally go for a company that has some experience in the field. Here are a few things you should keep in mind while choosing your web design company.
WordPress web designs are a boon for businesses. These give you a platform that is very dynamic and ever changing. WordPress is the most popular blogging software and over period of time it has also become an important content management software choice for non blogging websites as well. Here are the main reasons why these websites are considered to be the best.
The latest buzz around the SEO town is the Panda 4.0 version which is Google’s latest algorithm. This new roll out was confirmed after Matt Cutts of Google tweeted about its release on 21st May. This version seems to be something more serious as compared to the frequent initial Panda updates which were a constant for quite some time. This latest algorithm has visibly created some strong ripples in the search results and its effects started being felt right from the beginning of this month. The Panda 4.0 aims at further minimizing the sites with poor quality content from the search engines. Thus it is bound to bring in some considerable shifts in the search engine rankings. So basically this update is all set to filter out the content rich sites from the poor quality ones. The spam sites with copy pasted, poor and insufficient content that come up in the search engines will be effectively eliminated thanks to this latest update.
Since Google + is a product of Google itself it is quite obvious that it will have its effect to a certain extent in making or breaking your search engine rankings. G+ is not just another social networking site. It plays a major role in enhancing the online visibility of your website. By optimizing your business profile on G+ you will definitely be able to position yourself in a much better way so as to attract the maximum number of target audiences. Your G + profiles need to be optimized in the right manner so as to make the most out of it.
It has been a while since we have last updated this space. So since it is the beginning of the year why not have a look at what might be in store for us in the current year? As the trends go, these might be some of the trends that you might have already heard about as the past trends. But with the SEO history, it is always the past trends that are reborn with a new found importance.
All are very well versed with the growing importance of responsive websites generally speaking. The wide number of gadgets that people use to surf the internet and the different browsers that are used to do the same elevate the need for responsive websites to the next level. So generally we know why the responsive websites are so important. The websites need to load quickly, the navigation should be equally smooth across all the platforms, loading time should be less and your website should stand out amongst the millions that are there in the markets.
We have already seen what importance the mobiles and tablets hold in the current era of technology and how these affect the internet world. The last few blogs have established the importance of mobile friendly websites which are the need of the hour. So we roughly know what the advantages are, what should be our future objectives and a few important tips for creating the mobile friendly websites. So considering that you already have your mobile friendly websites in place, what next? What efforts have been put into internet marketing and search engine optimization? Once the mobile friendly websites are in place, SEO is obviously the next logical step if you rely heavily on the internet to increase website traffic and visibility. SEO has a great positive impact on the business if done the right way. While creating strategies to get the SEO efforts right, mobile SEO should not be forgotten, considering the ever increasing usage of mobiles and tablets for browsing. There are a few pointers for you to get the mobile SEO right.
Mobile friendly website designs are a common feature with all the companies that have made the internet an inherent medium for all their marketing strategies. Mobile friendly websites need extra efforts put into it since these face the constraints of smaller visuals and navigational issues. There are a number of things that need to be kept in mind while creating mobile friendly website designs. Here are a few tips that might be useful for you that will help you to further enhance the experience for all your end users.
From the first practical telephone to the current era of Smart phones, the telecommunication world has witnessed some of the most significant technological advancements. And needless to say, this technological blast has made the mobile phones versatile to an unimaginable extent.
I just get too bored these days to actually waste time to start up the laptop for browsing. I don’t know if I have become that lazy or it is the mobiles and tabs that are to be blamed for it. One swipe of your finger and there! You can start browsing without any further ado. When this is the case why go through the hassle of even removing the laptop out of its bag? Let it rest there in peace!
So we know that Facebook and Twitter have topped the charts for some time now when it comes to improving the rankings and better Search Engine Optimization. Google+ is another entrant in this list that can be effectively used for improving the page rankings.
The latest Penguin 2.1 update by Google that has been launched in the first week of October is going to leave a number of people concerned. This latest version by Google after its predecessor, the Penguin 2.0 that was released in May this year is a more updated version of the same and will affect 1% of the searches to a noticeable degree according to Matt Cutts, the Head of the Google web spam team.
Few years back a website was all you needed to mark your digital presence. The website was effectively marketed through emails, newsletters or any other medium available and that was it. Next came the search engines and search engine rankings. It was great to be on the first few pages of the search engines to have a better visibility of your website.
In the bus, train or in some waiting area, just have a look around you and you will see at least half of the people with their heads immersed in their mobile phones. Gone are the days when people used to sit flicking through magazines after magazines in such places. Even if a few are doing just that you will see the maximum number of people doing the same on their mobile phones. Millions of people across the globe browse through websites from their phones. So if you are a business person what hint does this give you? Making your websites more user friendly or rather mobile friendly for a good visibility on the phones? Definitely yes! With a gigantic leap in the usage of these handheld internet browsers, having responsive business websites is the need of the hour to stay in the competition.
Social media optimization is the process of growing the awareness of a product or service, brand or event by making use of the different social media platforms and communities in order have better brand promotion. If optimized in the right manner, Social media networks can be the best channels for brand promotions and increasing brand knowledge, with the help of innovative marketing campaigns and direct interaction with the potential and existing clients.